 Outdoor Advertising
Outdoor Advertising has the ability to play an integral role as a highly effective communications medium within any multi-media advertising campaign.
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| Why Use Outdoor? Whilst Outdoor is often part of a brand’s multi-media communication strategy, incorporating most candidate media, it is certain that Outdoor is able to play an integral role in the media plan, for the following primary reasons: Outdoor is a true Broadcast Medium It is able to draw huge audiences, at a fraction of the cost of other media. The reach of Outdoor (Billboards last 4 weeks) versus other media is illustrated below: When to use Outdoor Outdoor can be used across the Communication / Conversion process, from a Launch (High impact, large format) strategy, to a maintenance / Support (Smaller format, high frequency) strategy. The relevant strategy would dictate what Outdoor media format is used, and in what quantity. | |
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